Promoting a book by giving it away!


My name is Aidan Crawford, and I’m the owner of ShortCircuitMedia.com. This site is a proof of concept, demonstrating how you can promote your book using a simple WordPress installation and auto-responders.

All the content is real and comes from some work I did with Jim Clemmer a few years back to launch his book “Moose on the Table: A Novel Approach to Communications @ Work.”

Jim has graciously allowed me to re-purpose his material for this demo.

Browse through the site or visit the features page listing all the nifty ways you can promote your book by giving it away.

If you have any questions, please feel free to contact me.


Communication Failures Kill Teamwork and Weaken Organizations

Failed communications are crippling workplaces across the globe – sapping energy from staff and weakening entire organizations.

We call this breakdown the Moose-on-the-Table. Failure to address “moose issues” results in waste and rework, reduced productivity, workplace accidents, and plummeting morale. Of course, turnover also increases as frustration leads good people to look for more rewarding work elsewhere.

Does your team or organization have moose? Here’s a quick checklist:

  • REAL issues are raised privately between colleagues AFTER meetings.
  • Vocal people dominate most meetings and ALL conversations
  • Commitments aren’t kept and deadlines are missed.
  • Blaming and ducking is more common than accountability and taking initiative.
  • Surprises come “out of the blue” as simmering problems erupt into major issues.
  • Everyone feels overwhelmed by way too many priorities and conflicting messages.

Jim’s newest book (his sixth), Moose on the Table: A Novel Approach to Communications @ Work, helps everyone at all levels within an organization reduce the moose by:

  • Recognizing when personal and collective behavior attract moose.
  • Building communication-rich environments that nurture authentic and open conversations.
  • Spending less time on internal politics and turf protection, and more time serving external customers while moving the organization forward.
  • Understanding what a high performance culture looks like and what it takes to build one.
  • Putting practical action plans and leadership behaviors in place.

In this “edutaining” organizational fable, you’ll get realistic scenarios and solutions, showing how individuals and organizations should address issues that cost organizations millions or even billions of dollars in wasted effort every year.